thegreenrock.ca ~ habits for your habitat launched in 2008. With the tagline ‘think planet. live local’ thegreenrock.ca encourages ‘habits for your habitat’ – things we can all do to live more sustainably where we live. Since then thegreenrock.ca has shared hundreds of stories of great, green local innovations, action and hope through text, video, and images on thegreenrock.ca website and on facebook with support from Conservation Corps NL, Memorial University, the City of St. John’s, and Wellness Coalition Avalon East.
thegreenrock.ca uses a social enterprise approach around the theme of ‘local’, because local builds community, builds connections, improves health and well-being, strengthens the economy, strengthens community resilience, and tends to leave a smaller environmental footprint. Living local is one of the best things we can do for the environment. Efforts have culminated in the Guide to the Good – an online and outreach social enterprise that makes it easy and practical for people to choose local and green for their purchasing and lifestyle choices. - because purchasing local and green brings economic, environmental, ethical, and social benefits to our lives, our communities and our planet.
We’re piloting at home, in the Northeast Avalon, with plans to take the Guide to the Good to communities throughout the province, and beyond.