There are a lot of free means to promote events and attractions in the region (e.g., www.Bookings.com), but vendors are not making the effort to update information and availability with these free guides. Training is needed in social media, web marketing, etc. It would be great if visitor information centre workers had the ability to have tourism sites and attractions at their fingertips online. This awareness would create a network of people that could share information readily. If employees are working in one community but they have not been to other sites, it can be hard for them to effectively promote the region. It would be beneficial to have someone from the University examine the tourism sites and compile them in a usable way, and/or examine how information such as this has been used in other regions successfully.