A study is needed that examines the current status of winter tourism in Western Newfoundland. This would include a profile of what activities and amenities are currently offered in the winter months, as well as an assessment of what else could be offered. The current number of winter tourists and spending on the industry should also be considered. In addition, the study could look at what challenges businesses face when trying to develop winter tourism in the region, and look at best practices in other areas for overcoming similar challenges. Also, it could examine tourism marketing, and how different sites and businesses could collaborate to market the region as a whole for the benefit of everyone involved.