BACKGROUND: In 2021, we created the Public Interest Group on Cancer Research (a successful cancer patient-family member-scientist partnership).
One of the goals of this group is to design public engagement activities to disseminate and exchange knowledge about cancer, cancer control and support services, and patient/caregiver perspectives in NL.
RATIONALE: The Public Interest Group has initiated its own community outreach and engagement activities (e.g., organized a Public Conference on Cancer). To engage increased numbers of residents and exchange knowledge in a more effective and equitable manner, however, we need a robust and comprehensive engagement strategy.
OBJECTIVES: Our goal is to create a patient-informed, equitable, comprehensive, and actionable community engagement strategy on cancer.
Our specific objectives are to:
1. Continue to identify cancer-related knowledge that can benefit the NL population
2. Identify effective outreach methods and residents’ preferences
3. Perform a resource-needs assessment for public engagement activities
4. Create and disseminate a public engagement plan
ANTICIPATED BENEFITS: Our project will:
1. Inform future cancer outreach activities of Memorial University, Regional Health Authorities/Provincial Cancer Care Program, and Public Interest Group on Cancer Research
2. Facilitate effective and equitable public access to cancer-related knowledge and discussions
3. Improve interactions with (and involvement of) community members in matters related to cancer
4. Strengthen the partnership between public, Memorial University, Regional Health Authorities, and Public Interest Group on Cancer Research