Plant Atlantic is the name of the ornamental plant breeding program that was started at the MUN Botanical Garden back in 2006. The purpose of this program was to develop new ornamental plants for the Canadian and possibly world landscape scene. The focus is primarily on new plant selections based on native Newfoundland flora but also includes more standard ornamental plants such as rhododendrons and iris. Plants developed would be released on the market with royalties being generated for the botanical garden. Our first release was Philadelphus 'Starbright', a large flowering shrub with fragrant white flowers in July. This plant is now being propagated internationally. We now have two additional royalty-bearing plants being sold in the USA, both being conifers. These include Picea abies 'The Limey' and Larix laricina 'Emerald Curtain, the latter developed from a native Newfoundland plant selection. As of 2017, we have 8 additional plants being trialed at nurseries across Canada.