A false signal or a way forward: The effect of CEO vision content and communication on firm performance

Lay Summary 

One of the primary ways in which chief executive officers (CEOs) communicate to employees, stakeholders and the public is through annual CEO letters, which provide insight into company policy, strategy, commitment, attitudes and accountability. Dr. Oldford plans to examine how effective CEOs are at communicating their vision through these letters, whether they impact employee performance, and what effects (if any) they may have on shareholder trading behaviour.


Adapted from: https://www.business.mun.ca/news.php?id=12614&type=news

Faculty of Business Administration
Social Sciences And Humanities Research Council - Insight Development Grant
Newfoundland and Labrador
Start date 
1 Jan 2021