Cultural renewal in Newfoundland and Labrador: Lessons from Fishing for Success, a social enterprise in Petty Harbour, NL

Lay Summary 

Dr. Schouten’s research partnership with Fishing for Success aims to understand the workings of a social enterprise finding ways to succeed without access to many conventional resources. Fishing for Success connects people with Newfoundland and Labrador’s traditional fishing knowledge and culture of self-reliance through activities like sustainable hand-line cod fishing and foraging for native foods. Revenue is then invested in free programs for non-profit social services such as Choices for Youth, Thrive NL and the Association for New Canadians. The research team brings expertise in marketing, management and entrepreneurship to examine the challenges of social enterprise.


Adapted from:

Faculty of Business Administration
Social Sciences and Humanities Research Council - Partnership Development Grant
Petty Harbour-Maddox Cove
Newfoundland and Labrador
Fishing Industry
Social enterprise
Industry Sectors 
Fishing, Hunting and Trapping
Start date 
1 Jan 2021
Partner Organization 
Fishing for Success